• Tweet

Jen Reddy, SVP of Global Marketing at Communispace, chats with Amy Kleppinger, Community Manager for The Heinz Consumer and Customer Insights team to learn more about the Let’s Dish online community.MORE…

• Tweet

In a recent meeting, the head of Client Services here at Communispace, Siobhan Dullea proposed an exciting vision for companies who are building-in long term engagement with their customers”.

“There is a real opportunity for companies who have successfully developed that on-going, deep and trusted relationship,” Siobhan said. “to take that relationship beyond the day to day market research activity and to start building intuition into their organization.”MORE…

• Tweet

Today, I received an email from Micro Center asking for my help: they want to understand how they can win more of my video game purchases. If I still had time to play computer games (besides the occasionally Civilization IV bender) I’d probably be more useful. But, I figured, let’s see what we can do.

I like Micro Center.

I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. MORE…