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market research

Micro Center wants to know how they can get more of my game-related purchases

Chris O.
5.2.2012
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Today, I received an email from Micro Center asking for my help: they want to understand how they can win more of my video game purchases. If I still had time to play computer games (besides the occasionally Civilization IV bender) I’d probably be more useful. But, I figured, let’s see what we can do.

I like Micro Center.

I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. MORE…

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Google Consumer Surveys: We welcome our new robot overlords

4.5.2012
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Chris O.

No really, we do.

Last week, when Google announced their formal market research offering, the industry was understandably concerned about its impact. Just ask Omniture or WebTrends if they’re glad that Google Analytics is as ubiquitous as it is. Gmail, AdWords, Google Maps, Analytics – all of them dominate. Brands like Genentech, Virgin America, National Geographic, and Motorola use (and evangelize) Google Apps, replacing expensive enterprise services.

Most B2B businesses are not too happy when Google decides to launch a formal offering in their wheelhouse.MORE…

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Introducing Character Counts: Research on online and mobile surveys

Rebecca M.
3.26.2012
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Last year, Gongos research did a study comparing character counts from mobile vs. online surveys that surprised us. Contrary to what we would have expected based on our experience, they found that the average character counts for open-ended questions were similar between online and mobile surveys taken on smart phones, with the latter actually yielding slightly longer responses. Our hunch was these findings were explained not by the fact that people are eloquent in their mobile survey responses, but rather, that we are accustomed to seeing much longer online survey responses than are typically derived from a panel.MORE…

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Follow the (Thought) Leader

3.14.2012
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Julie W.S.

“Thought leader” is a moniker that’s applied all too loosely these days (e.g. “Ryan Seacrest is a thought leader in the Text-to-Vote space.”) But sometimes it’s applied to someone like Leonard Murphy, who is the real deal.

I first heard Lenny speak at the exceptionally well-designed Market Research in the Mobile World conference that he co-sponsored with the Merlien Institute and led last summer in Atlanta. He was like Katie Couric or Charlie Rose at their best, able to ask a really penetrating question—more than once if necessary—while maintaining a cordial and safe environment for discussion.MORE…

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Webinar: 4 ways MROCs reveal your customers’ mindsets

Julie W.S.
1.20.2012
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In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?MORE…

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It Takes Two (Hemispheres), Baby: Neuroscience and self-reporting in market research

12.22.2011
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Julie W.S.

Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.

In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
MORE…

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Market Research in 2012: Big Picture Trends and Predictions

Chris O.
12.15.2011
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2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.

We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…

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What Makes Market Research Valid?

12.9.2011
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Manila A.

One of the common questions I hear from clients is whether or not research results from our private, branded, online communities are valid: Are the findings biased? Can we generalize what we learn from community members to other groups? Are the differences observed significant?MORE…

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