In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?MORE…
market research
It Takes Two (Hemispheres), Baby: Neuroscience and self-reporting in market research
Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.
In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
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Posted in learn
Tagged Behavior, emotion, Insights, Language, market research, Science, tools
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Market Research in 2012: Big Picture Trends and Predictions
2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.
We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…
What Makes Market Research Valid?
One of the common questions I hear from clients is whether or not research results from our private, branded, online communities are valid: Are the findings biased? Can we generalize what we learn from community members to other groups? Are the differences observed significant?MORE…
5 Market Research Online Community Case Studies (Webinar Download)
In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
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Posted in align
Tagged Brands, Communispace, Consumer Behavior, groundswell, Insights, Listening, market research
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Does Competition Equal Gamification? And Is It Good for Market Research?
The “gamification of market research” is a hot topic these days. Contests, badges, clues, and prizes are filling (or dare I say “littering”) the online research landscape, so the thoughtful and nuanced presentation by Peter Harrison at the recent ESOMAR 3D conference came as a refreshing frenzy-buster.
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How Much Does the Check in the Box Really Tell Us?
How many of you are like me? You design survey after survey with the same set of standard demographic questions at the end of the survey. You then go on to dutifully create banner points of that demographic information to analyze the results against… but never actually use it in a meaningful way. As a “good” researcher I feel obligated to put the check in the box …MORE…
Why Memoir Matters to Market Research
Some fiction writers wring their hands about it, retailers like Amazon and Barnes and Noble celebrate it, but nobody denies it: Memoirs are hot. As a percentage of books and in absolute numbers, more memoirs than ever are being published and sold.
Beyond the lurid allure of reading about abusive clergy, transgendered parents, extreme poverty, extreme wealth, or celebrity eating disorders, I think readers flock to even quiet, non-sensational memoir for one fundamental reason: MORE…
