Tag Archives

market research

Let’s Dish about Foodservice Pros: Q&A with Amy Kleppinger, Consumer and Customer Insights Community Manager at Heinz

Jen R.
4.15.2013
1 Comment

Jen Reddy, SVP of Global Marketing at Communispace, chats with Amy Kleppinger, Community Manager for The Heinz Consumer and Customer Insights team to learn more about the Let’s Dish online community.MORE…

Posted in align | Tagged , , , , , , , , | 1 Comment

And the Google Consumer Survey Says…

4.2.2013
Leave a comment
Kat L.

Communispace Researcher examines the benefits and trade-offs of Google Consumer SurveysMORE…

Posted in align | Tagged , , , , , , , , , , | Leave a comment

Maligned but Motivated: A Day in the Life of a Mobile Millennial

Julie W.S.
3.21.2013
Leave a comment

“Why do millennials have such a bad reputation?” a millennial plaintively asked in a recent mobile ethnography project that we ran on behalf of the Advertising Research Foundation for the Re:think 2013 conference just winding up. “I just read another …MORE…

Posted in learn | Tagged , , , , , , , , , , | Leave a comment

ARF 2013 Industry Leader Forum Recap: Taking a Step Back to Move Forward

1.25.2013
Leave a comment
Chris W.

Recently, I attended the Advertising Research Foundation (ARF) 2013 Industry Leader Forum in San Francisco, California, which featured some powerhouse speakers, including Eric Rasmussen, VP Consumer Insights, Groupon; Brad Smallwood, Head of Measurements and Insights, Facebook, Inc.; Joel Benenson, Lead …MORE…

Posted in align | Tagged , , , , , , , , | Leave a comment

Groupon Floundering: Is the data-driven machine customer-blind?

Jen R.
12.7.2012
3 Comments

$3.86 That’s what a share of Groupon stock was worth yesterday. The daily deals site – once seen by many as the future of e-commerce and small business advertising – is hemorrhaging worth. A month ago, one more quarter of …MORE…

Posted in align | Tagged , , , , , , , | 3 Comments

Consumers and The New Summer [Infographic]

7.16.2012
Leave a comment
Chris O.

We spoke with hundreds of members in our proprietary private online communities to find out how their spending has changed, what kind of plans they are making for the summer, and what brands and feelings they associate with the season.MORE…

Posted in align | Tagged , , , , , , | Leave a comment

Dehyping Emerging Market Research: Communities, Social Media Analytics, Mobile, and Gamification [Video]

Julie W.S.
6.22.2012
1 Comment

Yesterday afternoon, GreenBook’s Leonard Murphy and I sat down with some colleagues to discuss “what’s hot, what’s not, and what’s just talk” in the world of emerging market research tools and techniques. It was the very first Communispace UNwebinar, meaning that instead of a forty-slide Powerpoint deck and predetermined talk track, we polled the audience about their thoughts on emerging consumer insights techniques and used field data to kickstart an open conversation. The result was a lively – and at times – provocative discussion that explored new market research methods from online communities and social media analytics to mobile and gamification.MORE…

Posted in learn | Tagged , , , , , , | 1 Comment

Airlines can avoid customer anger from new fees

6.12.2012
1 Comment
Chris O.

Charging for “premium” (read: everything but the middle) seats is the latest tactic legacy airlines and low-cost carriers are implementing to boost revenue,

Delta, American Airlines, US Airways, Spirit, Frontier, and Allegiant are among the carriers identified in a CNN article last week as charging customers more money for “desirable” seats. Airlines are marketing the new fees as providing “greater choice and flexibility” and “enabling more passengers to travel in their seat of choice.”

But even a cursory glance at online comments on the article shows that flyers aren’t buying the marketing message.MORE…

Posted in connect | Tagged , , , , , | 1 Comment