opinion
I am one of those people who loves TV. Yes, I also love reading books but after a long day, to me, there’s nothing better than curling up on the couch and watching TV.
Recently, when looking at what I was watching, I started to notice a trend. The shows I most looking forward to watching are Mad Men and Downton Abbey – period pieces. MORE…
Some of the most interesting insights come from comparing two related, yet very different segments of individuals. We do it all the time for clients, and since we value philanthropy here at Communispace, I took it upon myself this weekend to extend our gift of analytical insight to the greater world beyond.MORE…
Green and socially responsible marketing will continue to be a big part of the conversation in 2012.
When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
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Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
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2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.
We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…
Historically, I’ve been a fan of Nike. Since taking up running, I’ve practically lived in their mesh shorts (at least for warm runs). I sport a neon Nike gym bag when I go to spin class or to zumba. Their sneakers make for great cross-trainers, and the new Nike+ SportWatch is on my wish list for my birthday.
But when I came across this recent ad to the left, I had to question my relationship with the brand. Run away from it all? Nike, I thought you knew me.MORE…
