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	<title>verbatimPosts tagged with Owned Platforms</title>	
	<link>http://blog.communispace.com</link>
	<description>market research, social media, the internet, culture, and breakthroughs that matter.</description>
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		<title>Owned Platforms: Up-cycling sponsored media in the digital world</title>
		<link>http://blog.communispace.com/connect/owned-platforms-up-cycling-sponsored-media-in-the-digital-world/</link>
		<comments>http://blog.communispace.com/connect/owned-platforms-up-cycling-sponsored-media-in-the-digital-world/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 08:47:06 +0000</pubDate>
		<dc:creator>Ted Morris</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Owned Platforms]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=1646</guid>
		<description><![CDATA[The idea of "Owned Platforms,” otherwise known as private label media captivates me. Procter &#038; Gamble recently announced that The Guiding Light, its oldest sponsored TV soap opera was finally going off air after 72 years on radio, then television. The company then announced that it was launching its own private digital media platform. Initially, Pampers will be sponsoring a series of webisodes called A parent is born about young couples expecting a child. Other projects include digital casting for a variety of product categories in partnership with the likes of NBC Digital Networks.<a class="more_link" href="http://blog.communispace.com/connect/owned-platforms-up-cycling-sponsored-media-in-the-digital-world/">MORE&#8230;</a>]]></description>
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