People
Green and socially responsible marketing will continue to be a big part of the conversation in 2012.
When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
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Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
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With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market – without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.MORE…
One of the best things about the American holiday of Thanksgiving (besides the plethora of food), is that it provides a great time for reflection. We are surrounded by the people that know us best and we have a little bit more time than usual to think about what we are grateful for. As I sat down for Thanksgiving dinner, I thought about the different personalities of the people in my family and what unique perspective and qualities they brought to the dinner table.MORE…
I recently edged out an incumbent to become mayor. No, Boston mayor Thomas Menino still has his job. I couldn’t hope to match his public speaking presence. The mayorship I’ve attained is not democratically determined, but rather on Foursquare. I’m now the Foursquare mayor of Communispace.MORE…
You probably know when Saint Patrick’s Day is. Most likely, you have an idea of when Black History month is, too. But did you know that last month (Sept. 15 – Oct. 15) was Hispanic Heritage Month? If the answer is no, don’t worry – plenty of Hispanics didn’t know, either.MORE…
How many of you are like me? You design survey after survey with the same set of standard demographic questions at the end of the survey. You then go on to dutifully create banner points of that demographic information to analyze the results against… but never actually use it in a meaningful way. As a “good” researcher I feel obligated to put the check in the box …MORE…
I’m the first to admit that I have a texting problem. But it’s comforting to know that I’m not alone. According to the Pew Research Center, the typical texter sends or receives about 42 text messages per day, which is about 1,260 text messages per month. I wasn’t fully aware of my textual behavior until a recent visit with my not-so-cellphone-savvy grandmother. MORE…
