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Stories surround us, from coworkers recapping a weekend away, to smells and tastes, to memories we acquire throughout our life. As humans we inherently wear the hat of storyteller and we weave our experiences into truth and fiction; depending on who you are, that title also comes with varying degrees of embellishment. For better or for worse we are all liars.

“Scientists have discovered that the memories we use to form our own life stories are boldly fictionalized.” — Jonathan GotschallMORE…

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As we kicked off 2012, we launched a study in Communispace’s proprietary Idea Space communities in collaboration with SMG Multicultural to get a pulse for consumer feelings and emotions – and how they might differ across Hispanic and General Market (non-Hispanic) segments.

Both groups of respondents share a similar perspective as they look back on 2011, and outlook as they think ahead to 2012. Not only do they select the same emotions (from an aided list) to describe their feelings towards the past and future [a], but they also use the same terms when asked to share the top three words that come to mind as they launch into the New Year (open-ended) [b].MORE…