Tag Archives

People

In Defense of Boston: Why I love that dirty water

Devon J.
1.27.2012
Leave a comment

Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
MORE…

Posted in enjoy | Tagged , , | Leave a comment

Relationship-building in China: Do you know what “guanxi” means?

1.3.2012
2 Comments
Steve L.

With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market – without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.MORE…

Posted in connect | Tagged , , , , , , | 2 Comments

What Brands Would You Invite To Dinner?

Amanda F.
11.29.2011
Leave a comment

One of the best things about the American holiday of Thanksgiving (besides the plethora of food), is that it provides a great time for reflection. We are surrounded by the people that know us best and we have a little bit more time than usual to think about what we are grateful for. As I sat down for Thanksgiving dinner, I thought about the different personalities of the people in my family and what unique perspective and qualities they brought to the dinner table.MORE…

Posted in connect | Tagged , , , , | Leave a comment

Foursquare, Gamification, and User Behavior: Leading a Social Network Double-Life

10.27.2011
Leave a comment
Jaycob B.

I recently edged out an incumbent to become mayor. No, Boston mayor Thomas Menino still has his job. I couldn’t hope to match his public speaking presence. The mayorship I’ve attained is not democratically determined, but rather on Foursquare. I’m now the Foursquare mayor of Communispace.MORE…

Posted in connect | Tagged , , , | Leave a comment

Are Marketers Missing the Party?: Language and Hispanic Heritage Month

Catie S.
10.25.2011
1 Comment

You probably know when Saint Patrick’s Day is. Most likely, you have an idea of when Black History month is, too. But did you know that last month (Sept. 15 – Oct. 15) was Hispanic Heritage Month? If the answer is no, don’t worry – plenty of Hispanics didn’t know, either.MORE…

Posted in learn | Tagged , , , | 1 Comment

How Much Does the Check in the Box Really Tell Us?

10.19.2011
Leave a comment
Kristina C.

How many of you are like me? You design survey after survey with the same set of standard demographic questions at the end of the survey. You then go on to dutifully create banner points of that demographic information to analyze the results against… but never actually use it in a meaningful way. As a “good” researcher I feel obligated to put the check in the box …MORE…

Posted in align | Tagged , , , | Leave a comment

Watch Your Language: The art of word choice in our digital and mobile lives

Nick I.
10.13.2011
3 Comments

I’m the first to admit that I have a texting problem. But it’s comforting to know that I’m not alone. According to the Pew Research Center, the typical texter sends or receives about 42 text messages per day, which is about 1,260 text messages per month. I wasn’t fully aware of my textual behavior until a recent visit with my not-so-cellphone-savvy grandmother. MORE…

Posted in connect | Tagged , , , , , , | 3 Comments

Why Memoir Matters to Market Research

10.3.2011
Leave a comment
Julie W.S.

Some fiction writers wring their hands about it, retailers like Amazon and Barnes and Noble celebrate it, but nobody denies it: Memoirs are hot. As a percentage of books and in absolute numbers, more memoirs than ever are being published and sold.

Beyond the lurid allure of reading about abusive clergy, transgendered parents, extreme poverty, extreme wealth, or celebrity eating disorders, I think readers flock to even quiet, non-sensational memoir for one fundamental reason: MORE…

Posted in learn | Tagged , , , | Leave a comment