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Pop Culture

Could Your Mistake be the Next Big Thing?

Elisa C.

This week I was reminded of one of my favorite books as a kid… “Mistakes that worked.” Yes, I realize that this is a pretty dorky favorite book, but Harry Potter wasn’t out yet and it was a nice break from those entrepreneurial babysitters.

“Mistakes that worked” shared the stories of inventions that were for the most part accidental but turned out to be great successes. Examples featured in the book include:MORE…

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Moving Has a Bad Rap

Nate F.

If you’ve ever been in Boston on the last day of August or the first day of September, you’ve probably wished that you never left home. August 31st and September 1st are, by far, the two worst days of the year to be in Boston; everyone is moving. There are more moving trucks, vans and trailers on the streets than cars and the vast majority of them are double-parked with flashers on.MORE…

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What the Truck? Food Trucks: Real world examples of community building

Jessica S.

The Food Truck craze is taking the nation by storm, and doesn’t show any signs of decelerating. With this month’s premiere of the second season of The Great Food Truck Race on the Food Network, the mobile food trend is gaining even more momentum and fanfare. And while these sophisticated restaurants on wheels are exciting foodies and invigorating the restaurant industry, they are also interesting centers of conversation; tiny, ever-changing communities.MORE…

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Why do we Want to be Bears? Anthropomorphic Ethnographic Research in Action

Julie W.S.

By now you’re probably all familiar with The Onion’s publication of research from the University of Virginia indicating that 96% of all humans would strongly prefer to be singing, dancing, animatronic bears.

This is hardly big news. MORE…

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By Being Connected, What Are We Giving Up?

Elisa C.

Earlier this week, The Boston Globe featured an article highlighting that incoming freshman are using Facebook to select their roommates. Something about this development just isn’t sitting right with me. I understand that there is a certain appeal to having a choice in who you live with for your first year of college, but at the same time, isn’t part of the “fun” of going away to college being pushed outside of our comfort zones?MORE…

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Reality in Advertising: A powerful path to connecting with customers

Chris O.

Truth and fantasy are battling for your customers hearts

… and it’s a battle that’s happening in advertising and marketing departments everywhere.MORE…

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Independence for the 4th

Nate F.

The 4th of July has to be the best holiday of the year. We have an entire 3-day weekend dedicated to spending time with family and friends, barbecuing, eating, drinking, warm weather and, of course, fireworks. It really has it all. Yup, Independence Day is most certainly my favorite holiday. (I’ll mark Thanksgiving as a close second, but that’s only because of football, and that’s iffy at best at this point.)MORE…

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Consumers Debate Technology: The good, the bad, the inevitable …

Manila A.

Last week we launched our newest research paper, Tech Fast Forward: Plug in to See the Brighter Side of Life. Conducted in partnership with Ogilvy Chicago, our premise was that “tech fast forward” kids and their parents—those consumers who tend to adopt and use more sophisticated technology than the average person—could serve as a leading indicator of where all Americans are eventually headed as a society; a crystal ball to reveal—or at least give us a hint about—how our values, aspirations, and behaviours are evolving. MORE…

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It’s Not About the Technology

Diane H.

In the last week, I think I’ve seen at least 20 new articles on “How To Use Twitter” or “The Pitfalls of Technology” in light of the latest Weinergate scandal. The Huffington Post suggests that politicians (and others) just cancel their accounts and today’s New York Times gives some obvious advice, such as not DMing anything we wouldn’t want public.

Here’s my take: it’s not about the technology. It’s about us.MORE…

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