research
Green and socially responsible marketing will continue to be a big part of the conversation in 2012.
When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
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As mobile devices are embraced by a wider audience of consumers, a new mobile class has emerged.
The freedom and control that connected consumers get from their smartphones and tablets carries new sets of challenges and opportunities for brands and retailers trying to keep in step with consumers’ needs and expectations and for market researchers …MORE…
Last week I presented our research study, Tech Fast Forward: Plug in to See the Brighter Side of Life, to a select audience attending the 2012 International Consumer Electronics Show in Las Vegas (which drew over 150,000 people—a new record!). I spoke on one of the Kids@Play panels with Carly Shuler of the Joan Ganz Cooney Center.MORE…
The “gamification of market research” is a hot topic these days. Contests, badges, clues, and prizes are filling (or dare I say “littering”) the online research landscape, so the thoughtful and nuanced presentation by Peter Harrison at the recent ESOMAR 3D conference came as a refreshing frenzy-buster.
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With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…
Last week we launched our newest research paper, Tech Fast Forward: Plug in to See the Brighter Side of Life. Conducted in partnership with Ogilvy Chicago, our premise was that “tech fast forward” kids and their parents—those consumers who tend to adopt and use more sophisticated technology than the average person—could serve as a leading indicator of where all Americans are eventually headed as a society; a crystal ball to reveal—or at least give us a hint about—how our values, aspirations, and behaviours are evolving. MORE…
Community openness and size play vital roles in the level of engagement and participation observed in branded social networks. New research by Communispace reveals the dynamics of participation and how to drive the most value out of online communities.
So, how are your “fans” treatin’ ya? Facebook claims to have over 500 million “active” users. No wonder so many brands have created Fan Pages to try to engage them. MORE…
At the end of a long day, sometimes all you want to do is go home, flip on your entertainment medium of choice and completely detach from anything work-related. With one of my recent projects, though, it wasn’t so easy. As part of Communispace’s upcoming research study, Tech Fast Forward, conducted in partnership with Ogilvy Chicago, I spent time last year hearing from parents in our communities about whether technology is helping or hurting their lives and families. And once I started paying attention, I suddenly found I couldn’t escape this topic…MORE…
