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The “gamification of market research” is a hot topic these days. Contests, badges, clues, and prizes are filling (or dare I say “littering”) the online research landscape, so the thoughtful and nuanced presentation by Peter Harrison at the recent ESOMAR 3D conference came as a refreshing frenzy-buster.
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Last week we launched our newest research paper, Tech Fast Forward: Plug in to See the Brighter Side of Life. Conducted in partnership with Ogilvy Chicago, our premise was that “tech fast forward” kids and their parents—those consumers who tend to adopt and use more sophisticated technology than the average person—could serve as a leading indicator of where all Americans are eventually headed as a society; a crystal ball to reveal—or at least give us a hint about—how our values, aspirations, and behaviours are evolving. MORE…

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At the end of a long day, sometimes all you want to do is go home, flip on your entertainment medium of choice and completely detach from anything work-related. With one of my recent projects, though, it wasn’t so easy. As part of Communispace’s upcoming research study, Tech Fast Forward, conducted in partnership with Ogilvy Chicago, I spent time last year hearing from parents in our communities about whether technology is helping or hurting their lives and families. And once I started paying attention, I suddenly found I couldn’t escape this topic…MORE…

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Do you assume that spicy food and Mariachi bands are universally appealing? Are you averse to using Spanglish in your marketing strategies? Do you think Hispanics today aspire to be part of the “general population”?

If the answer to any of these questions is “sí,” then it is time to think again, mi amigo. Last week we released our latest research paper, Me Entiendes, followed by a very successful webinar (we got the highest attendance to date; ¡Que emoción!). To learn more about how to engage and relate to the fastest growing consumer group in the U.S watch the full webinar recording below:MORE…