Science
Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.
In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
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This past week, I came across an article from the Wall Street Journal titled “Putting on the Brakes: Mankind Nears the End of the Age of Speed.” The story links the final voyage of the Space Shuttles flight this June with the seeming end of a two century long conquest for speed. Since the 18th century, humans have been able to increase the speed of travel 10x every hundred or so years. From the 6mph of a horse to the 60mph of a train and finally to the 600mph of jet, we have maintained an incredible pace of speed advancement for quite some time. MORE…
Metrics and methodology, profit and loss, regression testing, cost-benefit analyzing, KPIs, ROI. Business – from how we think about it, to how we execute and measure it – is a series of rational decisions made to maximize return and mitigate risk.
However, consumers are emotional. Their needs, wants, desires, dreams, feelings, thoughts, motivations, experiences and histories affect their daily decision-making on everything from brands of toothpaste to technology.MORE…
In part 1 of our “Next Generation Market Research Toolbox,” we explore heat maps and how heatmapping can be used in a market research setting – specifically within private online communities – to uncover customer insights.
What is a heat map?
A heat map is a visual representation of where users click on a static image, such as a webpage or uploaded graphic, in response to prompts, and (optionally) provide brief explanations of why they clicked where they did.
On my way to a recent conference, a stranger standing next to me in the elevator posed that question to me. Sometimes it’s the off-occurrences in life that stick with you and I’ve been contemplating the question ever since.
I was representing Communispace on a panel at the Wharton Interactive Media Initiative/Marketing Science Institute’s conference on the Emergence and Impact of User-Generated Content. Some of the best academics from across the world were gathering to discuss the collective impact that empowered internet users are having on companies and organizations.MORE…
In July, I tweeted about the Pomegranate:
“jackcahill Funny maybe (actually, yes) – but ten years from now we will all have one … – http://bit.ly/uG6aZ.”
The Pomegranate is an innovative, although fictional PDA with some great features, including a coffee maker and electric razor. I joked that although it was a fictional device, we would probably all have one in ten years anyway.MORE…
Meet Ida. The now famous 47-million-year-old primate fossil sent shock waves world-round with her formal introduction this week: “MEDIA ALERT: WORLD-RENOWNED SCIENTISTS REVEAL A REVOLUTIONARY SCIENTIFIC FIND THAT WILL CHANGE EVERYTHING.” In other words, scientists suggest the little gal is ‘The Missing Link’, the earliest ancestor of all living monkeys, apes and people.
Leaving the impact on Darwin’s debate (and the all-cap announcement, really?) aside, the message was meant for the world at large and seemingly boasted enough bravado to carry it across the coasts of all seven continents…MORE…
