Tag Archives

Social Media

Listen to Me: A primer on active listening with social media monitoring tools

Nick I.

When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.MORE…

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Foursquare, Gamification, and User Behavior: Leading a Social Network Double-Life

Jaycob B.

I recently edged out an incumbent to become mayor. No, Boston mayor Thomas Menino still has his job. I couldn’t hope to match his public speaking presence. The mayorship I’ve attained is not democratically determined, but rather on Foursquare. I’m now the Foursquare mayor of Communispace.MORE…

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Watch Your Language: The art of word choice in our digital and mobile lives

Nick I.

I’m the first to admit that I have a texting problem. But it’s comforting to know that I’m not alone. According to the Pew Research Center, the typical texter sends or receives about 42 text messages per day, which is about 1,260 text messages per month. I wasn’t fully aware of my textual behavior until a recent visit with my not-so-cellphone-savvy grandmother. MORE…

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Give Me My Angry Birds!

Nora T.

I will be the first to admit – I was not an early adopter of Angry Birds. I would make fun of my friends who spent hours captivated by the squealing pigs and their avian foes. Don’t you have something better to do, I would ask.

And then one day, that all changed. A few months ago I decided it was time to leave the world of BlackBerry and enter the new and exciting world of the Droid. With my new phone in hand I thought I would download Angry Birds and just see what all of the fuss was about.MORE…

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What the Truck? Food Trucks: Real world examples of community building

Jessica S.

The Food Truck craze is taking the nation by storm, and doesn’t show any signs of decelerating. With this month’s premiere of the second season of The Great Food Truck Race on the Food Network, the mobile food trend is gaining even more momentum and fanfare. And while these sophisticated restaurants on wheels are exciting foodies and invigorating the restaurant industry, they are also interesting centers of conversation; tiny, ever-changing communities.MORE…

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Let’s Get Appy!

Jen R.
Micah D.

This year we set out to do something different. We wanted to develop an entirely new brand experience that would allow Communispace’s sales force, employees, clients, and agency partners to tell the Communispace story – easily and effectively.

Communispace is a unique offering. If you’ve worked with us, you understand what we do. But that very uniqueness makes it a difficult story for many to retell. There are all kinds of situations where this might apply. For example, an agency partner may be including a Communispace community as a part of a recommendation to their client—and we’re not there to explain. Or maybe an existing client is planning on sharing a big insight with a larger internal team—who isn’t aware of the community or the activities within it. Without the right tools, that story can easily be a complex one to tell.MORE…

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By Being Connected, What Are We Giving Up?

Elisa C.

Earlier this week, The Boston Globe featured an article highlighting that incoming freshman are using Facebook to select their roommates. Something about this development just isn’t sitting right with me. I understand that there is a certain appeal to having a choice in who you live with for your first year of college, but at the same time, isn’t part of the “fun” of going away to college being pushed outside of our comfort zones?MORE…

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The Netflix price increase social media firestorm: A case of too little customer intimacy?

Chris O.

On Tuesday, Netflix announced price changes and a change in the structure of their DVD-by-mail and movie streaming plans. For all intents and purposes, the “changes” were increases – separating the delivery methods and making customers pay almost as much for each as they were previously paying to get both.

Right afterwards, the universe exploded.MORE…

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