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In the past year or so, we’ve been witnessing the convergence of several trends – a shift in online behavior, where users of social media tend to be gravitating toward micro-social networks and smaller, more socially curated sites; the rise of micro-lending, micro-giving, and localism; the growth and innovation occurring in qualitative market research; the higher levels of participation and quality in smaller-scale forms of research; the pruning of “friends” in social networks and tightening of privacy controls, and other phenomena. While disparate in their form, they are all manifestations of a few basic principles:MORE…

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When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.MORE…