Tag Archives

Social Media

Let’s Get Appy!

Jen R.
Micah D.

This year we set out to do something different. We wanted to develop an entirely new brand experience that would allow Communispace’s sales force, employees, clients, and agency partners to tell the Communispace story – easily and effectively.

Communispace is a unique offering. If you’ve worked with us, you understand what we do. But that very uniqueness makes it a difficult story for many to retell. There are all kinds of situations where this might apply. For example, an agency partner may be including a Communispace community as a part of a recommendation to their client—and we’re not there to explain. Or maybe an existing client is planning on sharing a big insight with a larger internal team—who isn’t aware of the community or the activities within it. Without the right tools, that story can easily be a complex one to tell.MORE…

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By Being Connected, What Are We Giving Up?

Elisa C.

Earlier this week, The Boston Globe featured an article highlighting that incoming freshman are using Facebook to select their roommates. Something about this development just isn’t sitting right with me. I understand that there is a certain appeal to having a choice in who you live with for your first year of college, but at the same time, isn’t part of the “fun” of going away to college being pushed outside of our comfort zones?MORE…

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The Netflix price increase social media firestorm: A case of too little customer intimacy?

Chris O.

On Tuesday, Netflix announced price changes and a change in the structure of their DVD-by-mail and movie streaming plans. For all intents and purposes, the “changes” were increases – separating the delivery methods and making customers pay almost as much for each as they were previously paying to get both.

Right afterwards, the universe exploded.MORE…

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Independence for the 4th

Nate F.

The 4th of July has to be the best holiday of the year. We have an entire 3-day weekend dedicated to spending time with family and friends, barbecuing, eating, drinking, warm weather and, of course, fireworks. It really has it all. Yup, Independence Day is most certainly my favorite holiday. (I’ll mark Thanksgiving as a close second, but that’s only because of football, and that’s iffy at best at this point.)MORE…

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Can Better Privacy Help Google+ Take Down Facebook?

Lou T.

Many might say that if you’re not on Facebook, you’re out of the loop. With over 700 million users, it certainly takes the cake for social networking popularity—and ubiquity. But, Google wants a piece of the pie. They recently launched their new social network, Google+ and from what I’ve read about it, it’s everything you love about Facebook, minus everything you hate.MORE…

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It’s Not About the Technology

Diane H.

In the last week, I think I’ve seen at least 20 new articles on “How To Use Twitter” or “The Pitfalls of Technology” in light of the latest Weinergate scandal. The Huffington Post suggests that politicians (and others) just cancel their accounts and today’s New York Times gives some obvious advice, such as not DMing anything we wouldn’t want public.

Here’s my take: it’s not about the technology. It’s about us.MORE…

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What Does Facebook’s New Photo Sharing App Mean for the Facebook Community?

Lou T.

News leaked today that Facebook will soon release a photo sharing app for iOS. The app is being described as a mix of just about every photo sharing app out there. But why will the app be successful? Not because it will be better than any of the apps currently available (Instagram, Hipstamatic, etc.), but simply because it’s a Facebook creation … a Facebook photo creation.MORE…

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Social Media Market Research: More than just “listening”

Chris O.

When Communispace first started building private online communities, using social media for market research was far from an inevitability. The connections that social tools have demonstrated the power to forge—bridging a digital chasm to link people from all corners of the globe and all mindsets—and the power they give people to create and share, have since become instrumental in businesses’ understanding of their customers … and their prospective customers.MORE…

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