Technology
As mobile devices are embraced by a wider audience of consumers, a new mobile class has emerged.
The freedom and control that connected consumers get from their smartphones and tablets carries new sets of challenges and opportunities for brands and retailers trying to keep in step with consumers’ needs and expectations and for market researchers …MORE…
I’m the first to admit that I have a texting problem. But it’s comforting to know that I’m not alone. According to the Pew Research Center, the typical texter sends or receives about 42 text messages per day, which is about 1,260 text messages per month. I wasn’t fully aware of my textual behavior until a recent visit with my not-so-cellphone-savvy grandmother. MORE…
With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…
Learn how consumers shop, browse, and create
Digital Safari is a computer-based ethnography that allows companies to observe their customers (or prospective customers) as they use websites, apps, online stores, or other tools.MORE…
Last week we launched our newest research paper, Tech Fast Forward: Plug in to See the Brighter Side of Life. Conducted in partnership with Ogilvy Chicago, our premise was that “tech fast forward” kids and their parents—those consumers who tend to adopt and use more sophisticated technology than the average person—could serve as a leading indicator of where all Americans are eventually headed as a society; a crystal ball to reveal—or at least give us a hint about—how our values, aspirations, and behaviours are evolving. MORE…
In the last week, I think I’ve seen at least 20 new articles on “How To Use Twitter” or “The Pitfalls of Technology” in light of the latest Weinergate scandal. The Huffington Post suggests that politicians (and others) just cancel their accounts and today’s New York Times gives some obvious advice, such as not DMing anything we wouldn’t want public.
Here’s my take: it’s not about the technology. It’s about us.MORE…
If you’re anything like me, the advent of the Groupon has been a life-changer. (OK, maybe that’s a stretch, but you’ll see what I mean.) I can’t remember the last time I went out to dinner without using a Groupon—the mere thought of doing so seems preposterous. Why would I pay for a full price dinner when I can get it for 50%-80% off?
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It’s not easy staying connected these days. In fact it’s a lot of work. And it takes up a lot of valuable time.
Apple’s iPhone, RIM’s Blackberry, and Google’s Android devices have brought connectivity into the palm of our hands. But they have also made it nearly mandatory to stay connected. It’s assumed these days—by my family, friends, colleagues, boss—that I am available at any time, and any message will reach me somehow, someway. MORE…
