Tag Archives

Technology

Are We Living In The Paleolithic Era of The Information Age? or Why Is My Smart Phone So Dumb?

James B.
5.5.2011
3 Comments

It’s not easy staying connected these days. In fact it’s a lot of work. And it takes up a lot of valuable time.

Apple’s iPhone, RIM’s Blackberry, and Google’s Android devices have brought connectivity into the palm of our hands. But they have also made it nearly mandatory to stay connected. It’s assumed these days—by my family, friends, colleagues, boss—that I am available at any time, and any message will reach me somehow, someway. MORE…

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The Great Technology Debate: Where Do You Stand?

4.29.2011
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Kat L.

At the end of a long day, sometimes all you want to do is go home, flip on your entertainment medium of choice and completely detach from anything work-related. With one of my recent projects, though, it wasn’t so easy. As part of Communispace’s upcoming research study, Tech Fast Forward, conducted in partnership with Ogilvy Chicago, I spent time last year hearing from parents in our communities about whether technology is helping or hurting their lives and families. And once I started paying attention, I suddenly found I couldn’t escape this topic…MORE…

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Warning: You Might Be Moving Too Fast

Elisa C.
4.15.2011
4 Comments

Last week fellow blogger Nate explored the New Era of Speed and the idea that our appetite for speed is stronger than ever. I happen to agree with him; however, I also believe that we’re misapplying speed in our daily lives. Trust me, I’m as guilty as the next person, but I think we can learn a lot if we slow down. Perhaps a few examples might help?MORE…

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What Is a Heat Map? (Next Gen Market Research Toolbox, Pt. 1)

3.31.2011
1 Comment
Rebecca M.


In part 1 of our “Next Generation Market Research Toolbox,” we explore heat maps and how heatmapping can be used in a market research setting – specifically within private online communities – to uncover customer insights.

What is a heat map?

A heat map is a visual representation of where users click on a static image, such as a webpage or uploaded graphic, in response to prompts, and (optionally) provide brief explanations of why they clicked where they did.

MORE…

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From Vinyl to iPad: How music listening has changed and I along with it

Elisa C.
3.7.2011
5 Comments

As most of you have probably already heard, the iPad 2 came out last week. It’s exciting. But honestly, every time a new technology or update comes out, I can’t help but get nostalgic for the technology I grew up with. Remember those days? Back when the “Zach Morris phone” didn’t seem so big, video rental stores posted signs that read “Be Kind Rewind” and you could look anyone up in the white pages to get their phone number.MORE…

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Is The iPad 2 Really a “Post-PC Device”?

3.4.2011
1 Comment
Richard W.

At a recent Apple press conference, Steve Jobs referred to the iPad as a “Post-PC Device” and after the introduction to the iPad2 this past Wednesday, something about this just isn’t sitting well with me. In the interest of full disclosure, I’ll just put it out there that I’m one of those geeks you see lining up for new Apple products, and the iPad 2 probably won’t be an exception.MORE…

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Can a Phone Save Us from Our Phones?

Nate F.
2.25.2011
1 Comment

The “iPhone effect” is well documented, and so are its symptoms: distractibility, a severe attention deficit and a diminished connection to the outside world. Not only does the iPhone effect exploit a learning drive in our brain circuitry, it also potentially deprives our minds of needed downtime.MORE…

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Brand New Authenticity

2.18.2011
2 Comments
Pete C.

I love how old film ages through the years so that photographs of my parents are slightly aged and discolored, giving an almost physical dimension to the passage of time. I’m clearly not alone here, because a number of programs have sprung up for smartphones that allow people to make their pictures look older than they are. For example, this lovely photo of a Christmas tree might look like it was taken in the ‘70s …MORE…

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