Communi-culture

Chris W.

It’s been a little over a year since Communispace headquarters made the big move from Watertown to our downtown Boston office. While our space has changed, we’re still the same Communispace at heart, and we continue to pride ourselves on …MORE…

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Beyond Market Research: Building Intuition [Video]

James B.
Siobhan D.

In a recent meeting, the head of Client Services here at Communispace, Siobhan Dullea proposed an exciting vision for companies who are building-in long term engagement with their customers”.

“There is a real opportunity for companies who have successfully developed that on-going, deep and trusted relationship,” Siobhan said. “to take that relationship beyond the day to day market research activity and to start building intuition into their organization.”MORE…

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Webinar: 4 ways MROCs reveal your customers’ mindsets

Julie W.S.

In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?MORE…

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What Is Digital Safari? (Next Gen Market Research Toolbox, Pt. 2)

Rebecca M.

Learn how consumers shop, browse, and create

Digital Safari is a computer-based ethnography that allows companies to observe their customers (or prospective customers) as they use websites, apps, online stores, or other tools.MORE…

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Imported from Detroit: Chrysler embraces its heritage in Superbowl ad

Chris O.

Chrysler just put Detroit back on the map.

In a two-minute tour de force, the automaker championed the city with an ad that in one day has amassed over 9,800 comments on Youtube and 183,000 shares on Facebook.MORE…

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