Working with online communities over the last couple of years has led me to really question the overall effectiveness of more traditional methods often deployed for gaining insights. Here are a few of the reasons why I have become a massive fan of gathering insights from my desk..MORE…
During the past five years while working at Communispace, I’ve had the pleasure to learn and relearn a simple lesson – “community” works because it builds on a collective fundamental human desire that we all share; to be heard and to connect in an honest and authentic way for a common purpose. And for those brands and companies willing to listen and engage in online communities and to invest in sustaining a common purpose, the benefits can be startling to say the least.
I also believe that this “human desire” transcends geography, culture, gender, age, and all of the elements that make us different yet part of the global village (sorry I’ve loved that phrase ever since Hillary Clinton used it) and Communispace has recently completed some research that, guess what, shows that I’m right!
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