As I leave Communispace after five incredible years, I can hardly believe what we’ve accomplished in that time. When I joined, we were 50 people crammed into a small space, with our foosball table and beer fridge. Now we are over 300 people, global, still crammed but in a large space with multiple areas in which to interact and enjoy each other (and beer).
What was once an evangelical pitch about the need for companies to tap the voice of their customers through private online communities has become a “must have” for brands seeking game-changing insights that create impact.MORE…
Reflections on 5 Years
Hospital Hospitality
As I have written about before, I have had reason to spend more than my fair share of time visiting someone in the hospital over the past few years. Although this has not been a fun experience for me, I have had the opportunity to observe some very positive improvements in amenities offered to patients.
Most of what I noticed was at one major Boston area hospital (which will remain nameless for the purposes of me not getting sued). I cannot be sure all of them are following its lead. But I hope they are because how I regard this particular hospital has significantly changed due to these simple enhancements.MORE…
Paperless Luxury
A few months ago a colleague of mine asked if I had ever heard of Paperless Post. I hadn’t, but was intrigued, so I did a little research and discovered something truly fabulous! Among all the praise, Vogue says that it’s the luxury version of Evite. I even found out that Zac Posen, the showman of fashion, recently used it for a benefit, how cool is that?MORE…
